Kopjary’s trademark mineral water was the result of a lucky accidental well drilling. When the client approached us with branding and developing the concept, all he knew was that he had found a real treasure, water with a high pH and exceptionally high quality in well drilling tests.
After the honorable invitation, in the process of creating the concept during a spontaneous demand survey, when the location was revealed (the location didn’t even have a street name, only its topographical number… 383…), our co-founder Attila Cosovan came up with the idea that the place and the well itself identifies the water, since this perfect quality can only be obtained here, from this well. Thus, the name was born with this approach to design communication, the story, the exploration of the origin, and it also influenced the typography and the shape of the bottles, since the product consists of 14-sided columns (3+8+3), and at the time of the product’s birth it was still new, compared to the classic 0.33-0.5-1-2 liters, the brand name also affected the volume: 383ml, 766ml, 1149ml bottles were born. This strong brand identity makes the brand stand out from the segment from the first minute, and it has also regularly won podium places in blind tests of international competitions, so the story and quality are worthy of the brand.
