Aquaroots

The Hungarian pavilion at the 2021 Dubai World Expo showcased Hungary’s culinary excellence and best mineral waters. Our company was responsible for the pavilion’s identity design, complete user journey, client management, merchandising product portfolio design, and the creation of the name and associated design communication storytelling.
Industry experience
Interior, merchandising (15+ years)
Services
Logotype with storytelling
Branding – cooperation with Lounge
Brand strategy + communication
UX/UI enterior
Merchandising
Industry experience
Interior, merchandising (15+ years)
Services
Logotype with storytelling
Branding – cooperation with Lounge
Brand strategy + communication
UX/UI enterior
Merchandising
Date
2021-2022

The story

The concept of the Hungarian presence at the Dubai Expo is closely aligned with Hungary’s foreign economic, tourism and cultural diplomacy strategy and policy objectives. Our participation is a unique opportunity from the perspective of diplomacy, economy and tourism. The exhibition in the Hungarian Pavilion focuses on water, our most important and precious natural resource… Visitors can learn about the long journey of thermal water, measured in millions of years, through interactive installations and spectacular images. We will also focus on our spa culture, its aesthetic, recreational, therapeutic and social aspects – or balneology – and present Hungary’s natural attractions and tourism programmes. This is why we chose “water-roots”, which refers to our medicinal waters and natural water sources, and why Aquaroots is the name not only of the exhibition but of the entire Hungarian Pavilion.

The details

One of the main themes of the exhibition is “water without water”. Through interactive tools that appeal to both the senses and the emotions, we bring the unique richness and excitement of our thermal and medicinal waters to life, which visitors can explore in a spiral downward slope through the different exhibition spaces. The final chord of the exhibition is the dome, a unique and lasting experience made possible by the spacious interior, the special atmosphere and the exciting animated technique, as a closure of the exhibition.

 

Our company has carried out a complex branding with strategy and operational details, from the name concept to the logo, merchandising products, customer-driven iconography, to the integration of the image into interior spaces.