The concept of the Hungarian presence at the Dubai Expo is closely aligned with Hungary’s foreign economic, tourism and cultural diplomacy strategy and policy objectives. Our participation is a unique opportunity from the perspective of diplomacy, economy and tourism. The exhibition in the Hungarian Pavilion focuses on water, our most important and precious natural resource… Visitors can learn about the long journey of thermal water, measured in millions of years, through interactive installations and spectacular images. We will also focus on our spa culture, its aesthetic, recreational, therapeutic and social aspects – or balneology – and present Hungary’s natural attractions and tourism programmes. This is why we chose “water-roots”, which refers to our medicinal waters and natural water sources, and why Aquaroots is the name not only of the exhibition but of the entire Hungarian Pavilion.
