Braun

Product Design
Conceptualization, development, and prototyping of a wireless waxing device powered by gas cartridges for the Braun company.
Industry experience
Cosmetics-FMCG (18+ Years)
Services
Product Design
Industry experience
Cosmetics-FMCG (18+ Years)
Services
Product Design
Date
2008-2010

The story

We developed this device upon the request of the Braun company. The task was to find an interesting application area for their miniature gas cartridges. After several exciting concepts (e.g., hand warmers for cold weather and temperature regulators for the body), we finally found an interesting market niche: the mobility and usage problems of waxing devices. The solution was a wireless waxing device powered by gas instead of electricity. The success of the final product is evident as it made it to the top 10 shortlist of the BraunPrize and won the Hungarian Design Award. We further developed the concept, and a prototype of the product was created. 

The details

There is little innovation in the market for waxing devices, and we recognized this gap with this product concept. With the gas cartridge, the product became more mobile, which means that the heating element does not have to be connected to a power outlet. This makes it easy to apply the wax on the skin like a comb or brush with its handle. This also makes the handling of the hot wax cartridge more ergonomic and comfortable. After the international and domestic success of the concept, our company proved that the idea works with an R&D innovation, and the device was developed up to the prototype stage.

As the gas cartridge is a Braun product, the device is environmentally friendly due to its refillability and the presence of biogas.  The mobility of the product not only makes the activity more convenient during home use but also makes it possible to carry the device while traveling, making it an important advantage. It is about half the size of traditional electric waxing devices, and there is no need to worry about the socket and power available at the holiday destination, so there is no need to carry a lot of additional equipment for use.