Together with a financial partner, we had to design a gift that would categorize their clients into 6 groups based on their financial intelligence. This idea gave birth to a unique dice that won international patents. The dice’s values are on its corners instead of its sides, creating a special logic system. It revitalized classic games such as dice-domino in a new space. The product won the American Parent’s Choice award, shortlisted as the best debut game category in the Nuremberg Toy Fair and received praises from Rubik Erno for its design. The Rubik Studio’s leader currently directs the product development, manufacturing, and market introduction.
