Ádám Gerencsér is a go-kart racer. Being open to the world is extremely important to him. The first step in our work together was to design Ádám’s self-brand strategy. We highlighted important pillars for him, because he wants to make his mark in the world and strengthen his conscious presence in the racing sector. Her core values include perseverance, openness, resilience and a desire to grow. The corporate colours are based on the contrast between red and white for the leader logo, but we have also defined complementary colours to match the brand’s world and to give it a distinctive character during races.