Gerencsér Ádám

Brand Design
For Adam, it is important to develop professionally and to inspire others to persevere and love racing.
Industry experience
Car Industry (4+ Years)
Services
Strategy
Brand Design
Industry experience
Car Industry (4+ Years)
Services
Strategy
Brand Design
Date
2023

The story

Ádám Gerencsér is a go-kart racer. Being open to the world is extremely important to him. The first step in our work together was to design Ádám’s self-brand strategy. We highlighted important pillars for him, because he wants to make his mark in the world and strengthen his conscious presence in the racing sector. Her core values include perseverance, openness, resilience and a desire to grow. The corporate colours are based on the contrast between red and white for the leader logo, but we have also defined complementary colours to match the brand’s world and to give it a distinctive character during races.

The details

The AG monogram logo, combined with the mascot number 27, gives the brand a very dynamic and future-oriented face. Its use is recommended as widely as possible to ensure brand recognition and recall. In the case of a secondary logo, a truncated version of a text logo is recommended only for extreme horizontal surfaces where the primary logo pattern would not provide sufficient visibility for the brand.

In order to ensure that the AG27 logo is clearly and recognisably displayed on any surface, there should be adequate run-out of either logo type. The corporate colours for the leader logo are based on the contrast of red and white, a characterful abstract line structure. However, in order to ensure that the brand’s appearance is consistent across all surfaces, we have defined complementary colours to match the brand’s world and to provide a distinctive character during competitions.