MDE

Design, product planning and branding of a range of medical cardiovascular, neurological and gastric devices for MDE, a medical manufacturer with a 40-year history.
Industry experience
Medical industry, Health care (20+ years)
Services
Branding
Product design
Product development
Manufacturing management
Industry experience
Medical industry, Health care (20+ years)
Services
Branding
Product design
Product development
Manufacturing management
Date
From 2020

The story

Branding and product line development resulting from a collaboration with a global medical diagnostics company with a 40-year history. MDE believes that electrophysiology is the only accurate and safe method available for rapid mass screening and prevention. They believe that prevention is the only way to keep a large population active and healthy. Their mission is to provide easy-to-use electrophysiological diagnostic systems for internal medicine applications to identify symptoms at an early stage and treat them with high efficiency at low levels of the healthcare system.

The details

MDE has been developing, manufacturing and marketing cardiovascular, neurological and gastro-intestinal medical diagnostic and decision support product lines for 40 years. Their specialists have published countless peer-reviewed medical articles. Following their honourable request, the MDA brand is constantly being updated, modernised and the product range reinterpreted. As they work in a very complex, multidisciplinary field of medical technology and diagnostics, we have a long-standing professional relationship in research, development and manufacturing.

It is specifically focused on microelectronic diagnostics of the gastrointestinal tract, which is a niche market, as the industry is 20-30 years behind in this field. Tasks include brand foundation, identity, design, product development, engineering, manufacturing management, application ux/ui, user flow analysis.