The Mooore

Domestic specialty, the brand design, branding and communication of The MOOORE, a brand of cream cheese.
Industry experience
FMCG (15+ years)
Services
Brand Communication
Website development
Communication agency tasks
Industry experience
FMCG (15+ years)
Services
Brand Communication
Website development
Communication agency tasks
Date
Continuously from 2018

The story

The Hungarian brand has been producing its own recipe-based, brine-ripened, soft, natural cream cheeses since 2018. With excellent innovation and production integration, the dairy processor has implemented a unique 21st century production format. Their plant is characterised by sterile, automated, clean and fast technology. Raw milk goes in at one end of the line and the condensate with the set parameters comes out at the other, ready to be dispensed. Human hands first come into contact with the finished product only at the end of the process, during palletising.

Mooore cream cheese is thus shelved in a safe, airtight, pop-top design package. We have developed our products with special needs in mind, which is why they are also available in lactose-free version.

The details

Our task is to build the domestic brand of The Mooore cheese, design its image and support its online communication. The brand has been very successful at international exhibitions and tastings. The uniquely drawn style and the inside content on the “ripped” roof as a gag, creates an adventurous and exciting brand image. This was part of our concept. The choice of name already suggested to be different from average products.

It gives the brand an opportunity to communicate its unique manufacturing technology and hygiene system, which makes The Mooore an even more relevant, trend-setting and responsible brand in this pandemic era. It’s an honour to work on this delicious brand with a mission is to enchant cheese lovers in Hungary. In the future they will surprise their customers with more exciting, mouth-watering products. We look forward to supporting this mission in the future.