Viaplant

Viaplant, nature in the interior, product line and brand strategy planning, branding, identity design, product development support.
Industry experience
Enterior
Services
Brand Strategy
Brand communication
Industry experience
Enterior
Services
Brand Strategy
Brand communication
Date
From 2020

The story

Viaplant was conceived as an art project in 2015 by the Tájék Art Group, in response to an invitation from Pilsen, European Capital of Culture. As a result of a long period of experimentation and development, it has evolved into a product in its own right. The special look of Viaplant composites is defined by their real plant components. Translucent and transparent, they open up new horizons in interior design, lighting and many creative fields. One of our main goals in developing  the Viaplant brand is to bring the beauty and diversity of nature closer to the consumer. The specificity of the natural raw materials and the manual processing allow Viaplant panels to become unique, while the special manufacturing processes allow the plants to retain their colour and natural character. As with the vintages of a wine, Viaplant products carry the characteristics of the place of origin and the year. The resulting diversity gives the products in our collection their distinctive character, using plant parts, leaves and inflorescences with a renewal period of one year or less. Our natural raw materials are all domestically sourced, and it is of the utmost importance to us that the entire process takes place in Hungary.

The details

The exciting tension within the brand is a combination of professionalism and innovative spirit, as well as sincerity and emotion that comes from preserving values. The brand personality gives the opportunity to communicate with a unique voice and to address multiple segments effectively.
Our company was tasked with brand building, brand strategy and identity design.

The previous logo was a window on nature, but used in a blank space without texture, it lost its meaning and became too static and monotonous. The new Viaplant logo was born as a reinterpretation and evolution of this, with the old stylistic features on the left side, while the right side now organically symbolises the values of nature with a leaf-like design. Thus, the message of nature, material and humans is better connected in the logo.