When rethinking Funky Forest’s packaging, we combined the brand’s natural, uncompromising quality with a much more distinctive and energetic visual world. The goal was to create a label system that preserves the existing brand elements and its playful, slightly cheeky tone, while working consistently across the smoothie, lemonade and soup categories and clearly differentiating individual products and sales channels. The bolder, more contrasting colour palette not only gives the brand a fresher character, but also creates a stronger presence on the shelf.
