QX World

Brand Identity Design
Visual identity refresh for QX World, built around an organic, human-centred system that places connection, energy and care at its core.
Industry experience
Lorem ipsum
Services
Brand Design
UI design
UX Design
Strategy
Industry experience
Lorem ipsum
Services
Brand Design
UI design
UX Design
Strategy
Date
2023

The story

When refreshing QX World’s visual identity, we created a system that presents innovation in a more human and organic way. At the heart of the identity are a dynamic line that wraps around its subjects and a fluid gradient background system, together reinforcing the ideas of connection, energy and care. Each product was given its own distinctive colour palette, while every element remains part of a consistent QX World brand system.

The details

When refreshing QX World’s visual identity, we created a system that presents the brand’s technological and healthcare background in a more human and organic way. The goal was not simply to create a fresher look, but to build a more coherent brand world that feels easier to connect with on an emotional level. At the heart of the identity is a continuous line that wraps around people, animals or groups, acting as a visual symbol of care, energy and the presence of QX. Together, the photography, typography and graphic system create a cleaner, more contemporary and approachable brand image.

Another defining element of the identity is the fluid gradient background system, whose organic movement balances the precision of the technological content. We developed a dedicated colour palette for each product and service area, giving every category its own character while keeping the entire portfolio clearly connected within one consistent QX World system. The visual language of the logo was also extended into the iconography and supporting graphic elements, creating a strong link across different brand touchpoints. The result is a flexible and easily applicable visual identity that communicates innovation, expertise, care and human connection at the same time.

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