Feind Winery

Csomagolástervezés
Visual identity and label design for the renewal of Feind Winery.
Industry experience
Food & Beverage (20+ év)
Services
Brand Design
Packaging Design
Industry experience
Food & Beverage (20+ év)
Services
Brand Design
Packaging Design
Date
2024

The story

Feind Winery’s renewed visual identity connects more than 25 years of family heritage with a new premium perspective. The label design translates the winery’s connection to the Balaton region, the founder’s story and the estate’s history into a contemporary visual language. Precise, minimalist forms are complemented by distinctive materials and refined printing techniques. The result is a characterful identity that preserves Feind’s traditions while marking the beginning of a new chapter for the brand.

The details

Feind Winery has been operating in Balatonfőkajár for more than 25 years, with family heritage, a strong connection to the Balaton region and a commitment to producing high-quality wines for a broad audience forming an essential part of the brand’s identity from the very beginning. When renewing the visual identity and label system, our aim was not to create a complete departure from the past, but to develop the brand in a way that respects the winery’s history and existing market position. The goal was to preserve Feind’s familiar and approachable character while creating a visual language capable of presenting its new, higher-quality and award-winning wines and sparkling wines at a premium level. It was especially important for the design to reflect the legacy of founder Lajos Feind, the continuity of the family business and the new chapter represented by Zoltán Feind’s vision, the renewal of the winery and its international professional collaborations.

In the label design, these layers were brought together through subtle, contemporary visual solutions. The lower cut-out echoes the contours of the eastern shoreline of Lake Balaton, reconnecting the design with the brand’s geographical and historical roots, while distinctive materials and modern printing techniques reinforce the premium positioning. The selective varnish evokes the delicate reflection of light on water, while the two layered paper surfaces symbolically connect the past and the future. Through the circular cut-out in the upper black layer, the coloured paper beneath is revealed, giving new meaning to the brand’s characteristic ring motif and allowing a familiar element to be reinterpreted within a fresher, more refined system. The result is a restrained, precise and distinctive label family that preserves the traditions of Feind Winery, highlights the quality of the products and visually marks the beginning of the brand’s next chapter.

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