Floor on Floor is a 100% Hungarian-developed and manufactured modular plastic flooring system, produced by GIA Form Kft., a company with over 35 years of industry experience. The product is ideal for both residential and industrial use, as its Quick Floor technology allows for fast installation without prior preparation and easy customization.
Our studio was responsible for designing the logo and visual identity, with a strong focus on showcasing modularity, innovation, and premium quality.
It was important for us to create a logo from which an icon could be extracted, allowing the visual element to appear directly on the product. The icon reflects the product’s easy installation and quality, while a subtle curved line symbolizes the seamless fitting of the flooring panels. The two lines within the letter “F” visually represent the essence of the Floor on Floor concept.
The visual identity is characterized by a fresh, modern, and distinctive approach. The separate lines and angles of the icon also function as supplementary design elements, creating a cohesive and highly recognizable visual system. The contrasting colors enhance the product’s modern, industrial, and innovative character, while the clean, dynamic design language reflects precision and functionality.
The result is a visually striking and market-leading identity that perfectly aligns with the product’s quality and functionality.
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